Certificate IV in Marketing
BSB41307

Certificate IV in Marketing

The Certificate IV in Marketing introduces basic marketing concepts while developing a sound basis in professional business areas such as law, networking and consumer behaviour.

This qualification gives a solid foundation of the marketing process, and its tremendous impact on the daily lives of consumers, and explores the evaluation of marketing opportunities and trends in a practical and contemporary fashion.

The Certificate IV in Marketing projects a broader understanding of the ways in which product, price, promotion and distribution strategies can best be utilised. As a result, you are able to effectively achieve a definite knowledge and skill set within the general marketing and business environment, plus you can specialise in direct marketing, public relations or international marketing areas.

How Will You Benefit

The Certificate IV in Marketing may focus upon:

  • Customer Service Strategies
  • Marketing Communications
  • Leadership, Communications and Presentation Skills
  • Teamwork and Networking Techniques
  • Market Research and Development
  • Market Growth Areas and Opportunities
  • Product Launches and Promotional Activities
  • Time Management
  • Project Management
  • Occupational Health and Safety

Click here for a full course summary or contact one of our course advisors on 1800 22 99 33

Career Prospects

Careers may vary across different industry sectors, however possible job roles on completion of the Certificate IV in Marketing include Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer or Public Relations Officer.

Course Materials Included

No Pre-requisites

Course Units to Complete

10 units - 4 core unit plus 6 elective units
Click here to download full course outline

CORE UNITS - compulsory

Code

Description

BSBCMM401A

Make a presentation

BSBMKG401B

Profile the market

BSBMKG402B

Analyse consumer behaviour for specific markets

BSBMKG408B

Conduct market research

 

 

ELECTIVE UNITS

Code

Description

BSBADV405A

Perform media calculations

BSBCUS402A

Address customer needs

BSBCUS403A

Implement customer service standards

BSBEBU401A

Review and maintain a website

BSBFIM501A

Manage budgets and financial plans

BSBINT401B

Research international business opportunities

BSBITA401A

Design databases

BSBITU301A

Create and use databases

BSBMKG409A

Design direct response offers

BSBMKG410A

Test direct marketing activities

BSBMKG411A

Analyse direct marketing databases

BSBMKG412A

Conduct electronic marketing communications

BSBMKG413A

Promote products and services

BSBMKG414A

Undertake marketing activities

BSBMKG415A

Research international markets

BSBMKG416A

Market goods and services internationally

BSBOHS407A

Monitor a safe workplace

BSBPRO401A

Develop product knowledge

BSBPUB401A

Develop and apply knowledge of public relations industry

BSBPUB402A

Develop public relations campaigns

BSBPUB403A

Develop public relations documents

BSBREL401A

Establish networks

BSBREL402A

Build client relationships and business networks

BSBRES401A

Analyse and present research information

BSBRSK401A

Identify risk and apply risk management processes

BSBSLS402A

Identify sales prospects

BSBSLS403A

Present a sales solution

BSBSLS404A

Secure prospect commitment

BSBSLS405A

Support post-sale activities

BSBSLS406A

Self-manage sales performance

BSBWOR401A

Establish effective workplace relationships

BSBWRT401A

Write complex documents

Delivery Methods

  • Classroom - Classes are set with calendar and also rolling intake
  • Workplace or School - Trainer delivers on site with client
  • Distance Learning - All workbooks sent to client
  • Blended Learning - Periodic Workshops and Distance Learning
  • RPL - Recognised Prior Learning click here for more information

For further customisation, or more information, please contact one of our course advisors on 1800 22 99 33.

Enrolment Form

Fill out your enrolment form Online or Download an Enrolment Pack.

Contact Information

For further information contact one of our course advisors on 1800 22 99 33, or click here.